Attacking Tobacco Advertising and Availability
Every day, more than 1,200 people in this country die from a smoking related illness. For each of those deaths, at least two youth or young adults become regular smokers. Almost 90% of those replacement smokers smoke their first cigarette by age 18 and 99% start before age 26. Youth focus is the key to effective tobacco prevention
Youth to Youth teens are fighting back
In 2015, Y2Y teens formed the ATAAC Squad, which stands for Attacking Tobacco Availability and Advertising in our Communities. Thanks to the efforts of Columbus Public Health (CPH) and Franklin County Public Health (FCPH) and sponsorship by Ohio Department of Health (ODH) we are able to focus on tobacco prevention by Recruiting and Developing a teen task-force, creating counter-marketing advertisements, collecting local data on tobacco retail, performing under-cover compliance checks to ensure stores aren’t selling, and reporting and advocating to policy makers.