This training fuses trends and tactics with technology and the truth about substance use from varying perspectives.

This training is designed to teach prevention professionals, advocates, and coalition leaders how to engage audiences and yield community change using digital platforms.

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Deadline to register is March 23rd. Space is limited, so register early. Payment must be received by date of training. Selecting the ‘bill me later’ option upon registering is a confirmation of training attendance and payment.

Attendees will be asked to select their lunch choice upon registering. Click here to view the lunch menu from Freedom a la Cart.

The Training will cover:

  • Effective Prevention Messaging: What sort of language and framework should we be using on social media?  What words and language are proven to be effective tools to communicate prevention messaging in communities?
  • Social Media Trends: What is going on in the world of social media, and how does that directly impact prevention work.  What is “the other side” doing, and how we combat the pervasive culture of anti-drug prevention messaging even with a small budget.
  • Content Creation Calendar and Management: We will break into small groups (either by organization or by type of work depending on how the large group shakes out) and teach you how to build an actual content calendar.  We will share some tips about how to organize your content into themes so that your social media messaging is comprehensive and based on the mission of your organization.  This will provide the greatest impact.  We will also share some basic content management and scheduling tools that will make managing all this stuff easier and more efficient.
  • Get Found! We teach some pretty cool stuff related to how the social media algorithms work, so that when we actually make a post or share a story, we can optimize it so that people see it.  Frequently, community leaders put together a really great message and a really great campaign, but without understanding how to optimize it so people see it, it turns out to be ineffective at influencing change.  We teach some pretty cool tricks that can be implemented immediately to optimize messages using what we know about the algorithms behind each social media platform.
  • Twitter, Instagram, Etc. We can tailor these sections based on the level of comfort you and your community members have with each of these.  For example, we can do Twitter/Instagram 101 and literally show people how to set up an account and actually how to use it.  If your people are already more advanced than that (i.e already using one or the other) we can do some pretty cool stuff about how to integrate your conversations and messages into trending topics, how to use #hashtags effectively, and how to frame conversations.  We also talk about mentions and how to cross-promote all the messages your community partners are doing.  We could also do both – we could split the room into two groups (1 for people who need the intro session and 1 for people who need the advanced section).
  • Graphics and Design: We’ll share some pretty cool graphic and design tools so that any of you can design your own materials that will be totally effective, without needing to actually hire a designer.
  • Case Studies of Effective Campaigns: We will highlight a couple very effective social media campaigns, and will analyze the process of how and why those were effective at creating community action and community change.

Andy Duran has served as the Executive Director of both LEAD and the SpeakUP! Prevention Coalition since May 2012. Equipped with years of experience working with youth and a new approach to drug prevention, Andy has developed LEAD into a nationally recognized organization that offers trainings, workshops and technical assistance for organizations all over the country.  Locally, through the efforts of the SpeakUP! Coalition and its community stakeholders, substance use rates have declined by record margins.

In addition to working for years in the Archdiocese of Chicago in various roles with youth, Andy also served as the Executive Director of the Peacebuilders Initiative – a dynamic and unique leadership development program based on the South Side of Chicago that trains youth for advocacy and leadership around a variety of social justice issues, including substance abuse prevention.

In addition to his non-profit experience, Andy has worked as a marketing and social media consultant for organizations of all types and sizes.  Over the past 2 years, Andy has spoken in 20 states in the areas of youth development, drug prevention, social media, coalition development and mobilization, prescription drug prevention strategies, medical marijuana and more.

Andy is passionate about the lives of young people, and about the adults who serve them.

Andy lives in Lake Bluff, IL with his wife Lisa, and their two young daughters and hopes, that under his direction, LEAD will continue to develop into a model prevention organization that other communities across the country can follow. Prevention Works!

Cancellation/No Show Policy:Cancellations must be made by calling ( 614) 586-7946 or emailing

Cancellations made prior to the registration deadline will be given a full refund.

Cancellations made after the registration deadline will be given a refund less a $15 processing fee.

Cancellations made day of training or no-shows are responsible for full payment.